Resume
Professional Experience
Chief Digital Business Officer
Prothom Alo Digital, Dhaka, Bangladesh
Led 70% revenue market share growth, 2.7X revenue increase, and launched Chorki, reaching 20M+ monthly users.
Head of Digital Business
Prothom Alo Digital, Dhaka, Bangladesh
Developed election portals and bKash Eid campaigns, impacting 8.7M via iGen.
Assistant Manager, Brand and Activation
Prothom Alo, Dhaka, Bangladesh
Managed brand campaigns, boosting digital presence.
Education
Academic Background
Oxford News Marketing Programme
Saïd Business School, University of Oxford
Advanced training in digital marketing strategies for news media.
Video Business Accelerator Programme
Craig Newmark Graduate School of Journalism, CUNY
Focused on video content monetization and audience engagement.
MBA, Technology and Operations
University of Dhaka, Bangladesh
Specialized in operational strategies for digital businesses.
MBA, Marketing
University of Dhaka, Bangladesh
Developed expertise in strategic marketing and brand management.
BBA, Marketing
Jahangirnagar University, Bangladesh
Built foundational knowledge in business and marketing principles.
Expertise
Core Competencies
Innovative Campaigns
Drove ad campaigns and content strategies, growing a 14M social media community.
Chorki Launch
Transformed Bangladesh’s digital entertainment with original content and subscriber growth.
Youth Engagement
Led Google Developers Group Bangla and iGen, impacting 8.7M participants.
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