Philanthropy and Social Initiatives

As Chief Digital Business Officer at Prothom Alo Digital, I’ve witnessed firsthand the rapid evolution of Bangladesh’s media landscape. Since joining Prothom Alo in 2014, our team has driven a 70% revenue market share, achieving 2.7X revenue growth through innovative ad campaigns and content strategies that reach over 20 million monthly users.

One of our proudest achievements is launching Chorki, Bangladesh’s premier Bangla OTT platform, which has redefined digital entertainment with original content and robust subscriber growth. This milestone reflects the power of combining technology with cultural storytelling, a model that resonates with 14 million social media followers and beyond.

Community leadership is at the heart of our mission. Initiatives like iGen, engaging 8.7 million participants, and partnerships with Google Developers Group Bangla have empowered youth to embrace digital innovation. These efforts, recognized by awards like ‘Chief Digital Officer of the Year’ 2023, underscore the potential of strategic vision to transform industries.

Bangladesh’s digital future is bright, but it demands adaptability. By leveraging data-driven strategies and fostering community engagement, we can continue to shape a media ecosystem that inspires and connects millions.